Sea Hawk Paints Unveils New Corporate Positioning Video

CLEARWATER, Fla. – Sept. 8, 2016 – Today Sea Hawk, the world’s leading premium nautical coating manufacturer, launched a new brand video, marking a dramatic change in how the company communicates to its customers, the marine community and the press. Using the company story, as told by its co-owners president David Norrie and CEO Erik Norrie, the video positions Sea Hawk Paints in a unique light as it approaches its 40th anniversary.

“Sea Hawk is a specialty marine coatings company that is all about taking care of people’s boats,” said Erik Norrie. “Our new brand video better communicates that we are a unique, family owned and operated business that handcrafts the very best antifouling paints and coatings for the marine industry, right here in America,” Norrie added.

The Sea Hawk brand video presents the company as contemporary and evolving, reflects the strength of its artisanal nature, and underscores its owners commitment to providing boat owners around the world with the highest quality service and solutions for protecting and enhancing the longevity and performance of their vessels. The brand video emphasizes Sea Hawk’s family of core values which include hard work, integrity and standing behind its products. The Sea Hawk brand video will reside on the company’s website, YouTube channel, Facebook page and be used to train its worldwide network of certified applicators.

To view the video, please go to www.SeaHawkPaints.com/videos.

A trendsetter of marine bottom paints, New Nautical Coatings, Inc. and the Sea Hawk brand were established in 1978 and are dedicated to bringing only the highest quality products and customer satisfaction to today’s mariner. New Nautical Coatings is family owned and operated with a commitment to excellence. It provides a wide array of application-specific marine coating products that include: antifouling systems, primers, solvents and resins. Now offering innovative products globally, the Sea Hawk brand has enjoyed unprecedented growth and continues to grow as its products become more in demand worldwide. For more information, contact Michael O’Keene at +1 (727) 523-8053 and MichaelOKeene@SeaHawkPaints.com or visit www.seahawkpaints.com.